About Us

About Us

Our Story

Nirvana Travel and Tourism was established in 2007 in Abu Dhabi UAE, as a full‐fledged travel and tourism management company, catering to both regional and global clients.

Positioned right at the heart of the UAE’s travel boom, the company is today, one of the largest and most preferred travel management companies in the UAE and the Middle East, with 125 global branches and a dedicated team of 10,452 travel professionals.

Key offerings include travel management and planning, innovative corporate travel solutions, visa processing, concierge assistance, event logistics, and retail and wholesale services and first class and VIP services for diverse private, government and semi-government clients. A strong global presence, cutting-edge technology and a highly skilled staff set Nirvana Travel and Tourism apart from other players in the market.

Over the years, the company has consistently offered best-in-class service, unparalleled attention to detail and diligence, which has earned the company a solid reputation as one the region’s most trusted travel management companies. Nirvana Travel and Tourism is committed to consistently developing its offerings in order to stay ahead of a constantly changing travel market.

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To be the world’s most reliable travel & hospitality partner, by offering unmatched expertise, and always going the extra mile.


To create a brand that customers can turn to for every travel need, constantly developing our people, maintaining transparent and open partnerships, offering the best technology, and creating experiences based on true care for all stakeholders. To also develop and expand global partnerships to cater to every customer expectation while constantly evolving with industry trends and coursing new opportunities for investment and expansion.

  • Transparency
  • Creativity and Innovation
  • True Care
  • Leading Edge
  • Diversification
  • Entrepreneurial Mindset
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Why Choose Us

Our proven track record speaks for itself. Over the years, we have provided services par excellence that provide value and empower our clients.
The Nirvana Advantage:

Preferred travel partner to government, semi-government and major multinational clients

Trusted by the Royal Families & VVIPs personal travel requirements

Enduring strategic partnerships with leading airlines, hotels, transportation and destination management suppliers

Customer relationship system that ensures the best care and service without fail

Home to a diverse team of 450 employees with extensive experience

Multilingual staff speaking 15 different languages, including English, Arabic, French, Mandarin, Spanish, German, Russian, Chinese, Hindi, and Filipino, among others

Advanced technology employed, including an exclusive, best-in-class online booking engine

Easy and hassle-free transactions with our unique online booking, reporting and electronic billing system

Special packages and tour arrangements via cruise, private jet,chartered flights, etc.

Dynamic reporting systems and customizable reports covering ticketing, booking, transportation, excursions, and accounting

Implant offices with 24/7 service support in the field and a highly proficient call center

In-house Training Academy that offers complete training including soft skills for customer relations, problem solving, time management, and technical skills for travel-related procedures and systems

Regular external trainings to stay up-to- date with the ever-changing market

Named Leading Tour Operator at the World Travel Awards (2015, 2016, 2017, 2018, 2019 & 2020) and winner of several other notable awards, including client appreciation awards

ISO-compliant Quality Management, having successfully completed the top three ISO certificates required in the tourism and hospitality field

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Our Presence

Nirvana Travel & Tourism’s wide geographic presence allows us to provide an industry-leading offering that combines global resource, in-depth local knowledge and cutting-edge technical expertise.

No matter where your operations are based, our commitment is to serve you to the best of our regional and global capabilities.

Accessibility remains a vital part of our endeavors and we consistently seek out new markets in order to offer a diverse, expansive experience.

United Arab Emirates
  • Abu Dhabi
  • Dubai
  • Al Ain
International Offices
  • Amman, Jordan
  • Riyadh, Saudi Arabia
  • Cairo, Egypt
  • London, UK
  • New York, USA
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Shareholders and Owners
H.E. Mohamed Thaaloob Salem Al Derei

As the Chairman of the Al Qudra Holding and Board Member of Abu Dhabi Group, National Investment Corporation and Marina Facilities Management, His Excellency brings a wealth of dedicated business expertise, specialized in the UAE market.

Having helmed a range of businesses from industrials to financials and beyond – H.E. has an unsurpassable knowledge of the region and its strategic markets – pushing Nirvana’s dynamic in line with “The Abu Dhabi Economic Vision 2030” and “The UAE Vision 2021”. Under his guidance, Nirvana pushes for excellence in the UAE’s travel and tourism sector bringing out the best of the UAE’s culture and heritage as well as developing it as a global tourism hub.


Certares is a global private equity firm specialized in investments and management within travel, tourism, hospitality, business and consumer services, with their Gulf headquarters in Dubai.

The firm boasts an impressive team of advisors and industry leaders with prominent investments in AmaWaterways, American Express Global Business Travel, Guardian Alarm, Marietton Développement, Travel Leaders Group, Mystic Invest Holding, Liberty Tripadvisor Inc. and Nirvana Travel & Tourism.

Mr. Alaa Al Ali,
Group CEO:

With a nearly 30-year rich experience in the field of Travel and Tourism, Mr. Alaa Al Ali has helmed the Nirvana Travel and Tourism brand since its inception in 2007.

A well-known leader in the UAE’s travel industry, he was instrumental to advancing the UAE’s global position to travel market leader. Under his management, Nirvana evolves every year with balancing between customer service, internal operations, technological advancement, social responsibility and product development. Having steered the UAE’s leading travel management company has earned him the personal feature on “The Most Creative Business Leaders in the Arab World”. His knowledge of the region, clear business direction and CSR initiatives have steered the brand to be recognized as the UAE’s leading travel agency with a slew of awards lining its shelves.

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Group CEO message

Welcome to Nirvana Holding. Despite our short history, we have established ourselves as an outstanding travel service provider since 2007 as Nirvana Travel & tourism and continually expanding into new and different sectors of the global travel market.

Nirvana Holding has grown tremendously by strategically investing in communication systems, information technology, sourcing the experienced and talented staff and expanding beyond UAE.

I would like to express my appreciation to our customers for their ongoing trust, and to the management and staff of Nirvana Holding and our group divisions.

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Dedicated Team